Student & Graduate Placements

The Organisation

Home Energy Scotland  are a network of local advice centres covering all of Scotland. Their expert advisors offer free, impartial advice on energy saving, renewable energy, sustainable transport, waste prevention and more. 

The Role

This post will support the growth of Home Energy Scotland South East social media channels on Facebook and Twitter. You will grow social media communities to ensure a consistent and accessible voice across all of Home Energy Scotland’s channels.

Your role will involve:

• Researching appropriate content
• Growing the reach of our social media channels and engagements
• Creating content
• Interacting with the pages and accounts of partners
• Promoting pages to customers and partners
• Supporting with marketing collateral
• Supporting event and campaign marketing

Working with the Marketing and Communications Manager, you will create a strategy to approach key target audiences. You will:

• Create regular content in line with our objectives and projects
• Follow partners, relevant organisations and groups that would find our content helpful and/or be relevant to their followers
• Ensure we are following all partners and sources of high quality content
• Research information including articles in the media to use as content
• Create graphics that promote events within the local community
• Approach groups in areas where we have activity to ask them to share our content
• Interact with partner posts, sharing relevant content and demonstrating support by liking or commenting
• Create a monthly schedule of posts and content to share with partners to share
• Provide an overview to the Marketing and Communications Manager of the outcomes and engagements of posts, providing insight into the relevance of timings, tone and imagery
• Work with the wider team on ideas they have for content

The Candidate         

Home Energy Scotland are seeking an enthusiastic graduate to drive forward their social media and grow their online presence. This is a fantastic opportunity to build on your social media skills and develop within the environmental sector.

The successful candidate will:

• Educated to Degree standard or above or by relevant experience (E)
• Interest in the environment and home energy saving (D)
• Strong knowledge of social media platforms, including Facebook and Twitter (E)
• Ability to work on own initiative to seek out new opportunities (E)
• Excellent communication skills (E)
• Experience delivering detailed plans to demonstrate outcome (D)
• Experience of working in a promotion and/or sales environment (D)
• Experience managing social media pages for business/organisations/groups (E)
• Ability to write engaging and motivational communications to inspire customers to take action (E)

The successful candidate will be confident and approachable with an opportunistic and proactive attitude. You will have a creative solutions focused approach and demonstrate enthusiasm and an interest in helping people. You must be able to work well in a team and be an effective listener. The post holder will be required to use their own initiative to provide the best possible outcomes for project objectives as well as seek out new and fresh opportunities.

This role may involve some weekend and evening working*